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Cubcoats

Doubled YOY sales for kids’ apparel magically designed with dual purpose.

Services

Paid Search Marketing
Paid Social Media
Email Marketing Services

The Challenge

Inspired by its founders’ one-time love of 2-in-1 toys, Cubcoats makes zip-up hoodies, shirts, and sweats that magically transform into highly huggable stuffed animals kids adore.‍ The children’s brand grew quickly in its first year, but it knew it could be poised for even greater success. We joined the team and got to work quickly creating and executing a digital strategy that more cost-efficiently grew awareness and drove results.
01

Our Results

$2 million sales in first quarter of partnership
106% increase in YOY sales
2.33x return on ad spend
32% decrease in YOY ad spend
02

How We Did It

Shifted strategy to drive awareness

We realigned paid search spend from brand to category keywords to grow reach.

Focused on differentiators

We captured attention with ads that clearly communicated what made products unique.

Met customers in new places

We introduced products to new customers by expanding ads to Pinterest and YouTube.

Grew repeat-visitor conversion

We targeted repeat visitors to select product pages with ads relevant to their prior searches.
03

Client Highlights and Callouts

Clients who ask you to create great results under short time frames must equip you with the resources to learn quickly. Cubcoats did an incredible job of helping with visibility on Ellen's 12 Days of Christmas and Amazon Prime Day. Their creative team also provided an endless treasure trove of creative assets. Our most significant task was matching the appropriate messages to the relevant audiences.

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