01
Our Results
Kept sub-$20 cost per lead, while scaling up spend over 2.5X
Dropped cost per new patient appointment from $92+ to $60 in 4 months
02
How We Did It
Constant optimization.
Relentless pruning of search terms that were generating poor quality traffic combined with aggressive bidding on terms that produce results, we maintain a strong presence across all of our top keywords in our local market.
Phone call quality auditing and optimization.
We created a process to log and provide direct feedback as to which types of phone calls were generating new appointments and which were leading to more informational and irrelevant
Creative Tracking Solutions.
Solved tracking issues which allowed us to optimize campaigns to send more relevant traffic while being compliant with HIPAA and medical privacy requirements.
Local SEO and Content Pages
Improved search presence by adding location-based keywords on-site, standardizing existing social profiles and business directories, and building out content for each service offering designed to rank highly.
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